The consumer demand for cigarettes has been decreasing, and Big Tobacco companies are looking to fill these sales gaps with cigarette alternative products. This includes cigars, chew, snuff, and nicotine replacements.
As the dangers of second-hand smoke becomes more prevalent, most areas have in place smoking bans in public places.
Big Tobacco companies are seeking out new products to keep addicted smokers dependent on their habit. Wikipedia defines the newest nicotine delivery devices as dissolvable tobacco products.
Dissolvable tobacco products carry a significant risk of nicotine addiction and even poisoning if consumed by kids or teens. Additionally, these products have similar cancer and heart disease risks as traditional tobacco products.
Flavored—to make them taste “less harsh”—as well as dissolvable, these products are made from “finely milled tobacco” and are ingested similar to breath mints.
The FDA’s Center for Tobacco Products (CTP) has expressed its concern with these products to Big Tobacco companies R.J. Reynolds Tobacco Co. and Star Scientific Inc. Because the packaging is brightly colored, appearing like a candy product, and small enough to be easily concealed, the CTP questions the appeal of these products to kids and teens.
The CTP has asked both companies to provide research and marketing documentation on the perception people aged 26 years and younger have towards these products, the age of new users, and information on product misuse.
Star Scientific Inc. manufactures the dissolvable tobacco products Ariva and Stonewall. These products, similar in appearance to breath mints, come in wintergreen, coffee, and tobacco flavors. A Star Scientific spokesperson points out that these products provide adult users a tobacco alternative, but are not made to be attractive for non-users.
R.J. Reynolds Inc. produces Camel Orbs (tablets), Camel Strips, and Camel Sticks (toothpick style), all available in mint flavor. A spokesperson for the company stated that not only are their products strictly market to and designed for adults, but they carry the same warnings and age restrictions as other tobacco products.
Camel Orbs are currently being test marketed in Columbus, Ohio, Portland, Oregon, and Indianapolis, Ind.
To learn more: Dissolvable Tobacco Products