Tag Archives: campaign for tobacco-free kids

Tobacco Companies Target Young Female Smokers: Hot Pink Ladies-Only

We don’t see much of the Marlboro Man anymore, but what about the “Virginia Slims” woman? Everybody knows what happened to him – or them, two of whom died from lung cancer.

She, however, was never quite as iconic. But that doesn’t mean the tobacco companies don’t have a soft spot for women, especially the young ones, according to a new report released Wednesday.

Issued by the Campaign for Tobacco-Free Kids, the report alleges tobacco companies are trying to cultivate a generation of new users with fruity flavored cigarettes and marketing campaigns that target young people, including young women and girls.

In particular, the report takes issue with a recent R.J. Reynolds Tobacco Company campaign that it says is clearly designed to attract girls with hot pink product packaging, ladies-only nights at clubs and cutesy party giveaway bags containing cigarettes, berry-flavored lip gloss and cell phone “bling.”

David Howard, spokesman for the R.J. Reynolds Tobacco Company, said the Camel No. 9 marketing campaign is not about reaching young people. There are 20 million adult women smokers, Howard said, and 19 million of them smoke some brand other than Camel. Health organizations involved with the report, however, insist the ads cross the line against marketing tobacco products to youth. The report was released in collaboration with the American Lung Association, American Cancer Society and American Heart Association.

“It seems pretty clear that the ads were designed to appeal to young girls and 20-somethings,” said Ellen Vargyus, counsel for the American Legacy Foundation, an anti-smoking organization. “From [tobacco companies’] point of view, it’s sound marketing to do that. We know that 80 percent of smokers start before they’re 18.”

“In the days when tobacco companies were not so careful about what they said they used to call teens ‘replacement smokers,’” Vargyus said.

According to the American Heart Association, more than 178,000 women die from smoking-related diseases in a year. While death from uterine and stomach cancer has decreased in the last 70 years, lung cancer has surged among women, with an increase in incidence of almost 400 percent in the last 20 years.

The Camel No. 9 campaign caused quite a stir last fall. A group of 40 U.S. House members sent letters to 11 magazines calling on them to stop carrying the ads. The magazines, and their parent companies after them, either did not respond or refused.

Courtesy of Campaign for Tobacco-Free Kids.If the goal of the ads was to get cigarettes in the hands of young women and girls, tobacco companies chose the right style and place, said Rosemarie Conforti, a professor of media literacy and education at Southern Connecticut State University.

“In the age of age aspiration, there are many teen girls who are reading these magazines because they want to be older,” Conforti said. “Magazines, and they know this, are absolutely the manual on how to be a young woman.”

Conforti said the fashion layout especially is the kind of guide girls love. It tells you how to be sophisticated and fashion-forward in three simple steps, she said, and it shows you the lifestyle that goes along with it through the cigarette ad on the right.

“Obviously, the fourth implied step is: ‘And smoke,’” Conforti said.

As these kinds of ads define what it means to be a woman, Conforti said, they also establish a benchmark against which girls and women measure themselves, having a cumulative impact that is more about long-term effects on lifestyle and less about one particular product.

R.J. Reynolds has said it will not advertise in print magazines in 2008. The Camel No. 9 campaign, however, continues online and through other promotional materials that are given away at bar parties.

“The innocence mixed with the sophistication – the roses and the pink mixed with the black — it’s the two sides that every girl wants to be,” Conforti said. “Sweet and sexy, sweet and sexy, that’s what women hear over and over again. You can either be an angel or a whore, and we don’t have a lot of choices for what’s right down the middle.”

Source: Kahrin Deines, Medill Reports/Chicago

Alabama Ranks 49th Nationally in Funding Tobacco Prevention

You’ve heard all the warnings and scientific data, even seen disclaimers on the side of the box of cigarettes.

Many times, however, it doesn’t stop your child from picking up a cigarette.

11,100 of Alabama’s kids start smoking each year, and 24.4% of high school students in the state smoke regularly. That’s an early start to a deadly habit.

“80 to 90% percent of smoking adults started before the age of 18. There’s good data that if you can keep young people from ever beginning to smoke, they never will smoke,” said Dr. Don Williamson, Alabama’s State Health Officer.

Prevention, however, is hard to accomplish. According to a new study from the Campaign for Tobacco-Free Kids, Alabama ranks 49th when it comes to funding tobacco prevention programs, spending only 2.9% CDC’s minimum recommendations. Health administrators say their hands are tied.

“It costs twenty million dollars if you want to do it right. In Alabama, we’re not going to get twenty million dollars,” Williamson said.

With settlement money from tobacco companies tied up in other state programs, funding to help prevent and put an end to teen smoking is scarce.

Alabama Map“Bottom line is we just don’t have enough dollars in the state to do the effective job on smoking cessation that we’d like,” Williamson explained.

The Department of Public Health will ask for $4,000,000 to help aid tobacco prevention and treatment.

Though it’s still far less than the Federal government recommends, the amount is more than five times what the state currently spends on those programs.

Source: Cody Holyoke

Virginia No. 32 in Anti-Smoking Spending for Minors

Richmond, Va. – A national study by an anti-smoking group says Virginia continues to lag behind in the amount of money spent on anti-smoking campaigns for minors.

The Campaign for Tobacco-Free Kids reports that in the last fiscal year, Virginia spent $14.5 million on anti-smoking campaigns for youths.

That’s less than half of what it should be spending based on recommendations by the Centers for Disease Control and Prevention.

VirginiaThe group said Wednesday that Virginia’s spending puts it at 32nd in the nation, down from a ranking of 24th last year.

The report said 19 percent of Virginia adults smoke, while 21 percent of the state’s teenagers smoke.

Source: AP

States Ranked On Anti-Tobacco Campaign Spending For Kids

In a new report outlining the use of tobacco state by state New Hampshire has received a failing grade.

It was released jointly by the Campaign for Tobacco-Free Kids, American Heart Association, American Cancer Society Cancer Action Network and American Lung Association.

The report, entitled “A Broken Promise to Our Children” ranked states on their cost associated with programs aimed at protecting kids from the dangers of tobacco, and ranked the state of New Hampshire a disappointing 41st.

The state spends 1.3 million dollars per year on anti-tobacco programs for kids, which is only 12% of the recommended spending amount.

Other states did not fair much better on the national ranking report.

North Carolina came in a disappointing 28th in anti-tobacco spending, offering a yearly allotment of just over 17 million dollars.

Massachusetts came in at number 33, only spending 12.8 million dollars per year on anti-tobacco campaigns aimed at kids.

“Massachusetts has made a modest improvement in protecting kids from tobacco, but budget cuts have reduced the effectiveness of what was once one of the nation’s best tobacco prevention programs,” said William V. Corr, executive director of the Campaign for Tobacco-Free Kids, in a statement.

Maine , Delaware and Colorado rounded out the top 3 states when it came to spending for anti-tobacco campaigns for kids.

Overall, the report found that as many as 30 states and the District of Columbia are spending less than half the CDC’s minimum amount recommended to be spent on anti-tobacco campaigns.

Source: Dogflu.ca

Mississippi is 27th for Anti-Tobacco Money

Once among the nation’s leaders for anti-smoking campaigns for youth and teens, Mississippi now ranks 27th among states that spend money on tobacco prevention, a new report says.

The report released Wednesday also found that tobacco companies spend $183 million a year on marketing in Mississippi, almost 23 times the state funding for tobacco prevention.

State Health Officer Dr. Ed Thompson said there’s been some decline in youth tobacco use rates in the state, but there’s a “great deal of competition from the tobacco industry so that’s an uphill battle.”

Overall, states this year have increased total funding for tobacco prevention programs by 20 percent to $717 million, the report said.

Maine, Delaware and Colorado were the only three states that funded tobacco prevention programs at minimum levels recommended by the U.S. Centers for Disease Control and Prevention, the report said.

Issued by the Campaign for Tobacco-Free Kids, American Heart Association, American Lung Association and the American Cancer Society, the report called for the implementation of tobacco control measures. Those included prevention programs, higher tobacco taxes and smoke-free workplace laws.

Mississippi ranked last in the nation in 2006, but moved up after Gov. Haley Barbour approved $8 million for a state-funded tobacco prevention program within the Department of Health during this year’s legislative session.

The bottom ranking resulted from the court-ordered termination of $20 million in annual funding for the Partnership for a Healthy Mississippi, a private, nonprofit headed by former Mississippi attorney general Mike Moore.

The Partnership’s money had come from the state’s settlement with the tobacco industry in the 1990s. Barbour successfully sued to cut off the Partnership’s money, saying only the Legislature has the authority to decide how that money should be spent.

William V. Corr, executive director of Campaign for Tobacco-Free Kids, said in a statement that Mississippi “has a long way to go in re-establishing an effective program.”

MississippiIt’s been 10 years since a landmark multistate settlement with the tobacco industry. Moore filed the first such lawsuit against the cigarette makers, forcing them to cover medical costs of people who became sick from their products. The nationwide settlement came soon after, but states weren’t required to create tobacco prevention programs.

With Moore at its helm, the Partnership set a standard for anti-tobacco programming, using catchy advertisements, churches, community coalitions, and school nurses to warn teens about the dangers of smoking. Mississippi’s teen smoking rate was 22.4 percent in 2004, and fell to 18.7 percent by 2006.

Thompson said the new state-funded program is still being developed and Moore is chairman of its advisory council.

“Certainly use of media is going to be one of the elements that they’ll consider and place into the mix,” said Thompson.

As far as increasing funding for tobacco prevention, lawmakers are reluctant to make any promises. Mississippi’s economic forecast shows slow growth, and lawmakers have predicted budget cuts for next year.

“Increasing funding for tobacco prevention is a very worthwhile project and it merits consideration,” said Senate Public Health Committee Chairman Alan Nunnelee. “But it’s far too early to make any commitments about what will or won’t be funded.”

Source: AP

The Campaign for Tobacco-Free Launches CancerNo9.com

The Campaign for Tobacco-Free Kids has launched a new anti-Camel No. 9  web site.

Smokers can network through facebook and Myspace and share their stories and provide support for one another.

You can learn how to effectively communicate with the government to get them to reduce the appeal of cigarettes along with other important support and information.

Some other Features:

  • A petition asking editors of women’s magazines to stop running ALL cigarette ads.
  • Fact sheets about women, smoking and health.
  • Media coverage of Camel No. 9.
  • Image gallery of Camel No. 9 magazine ads, postcard promotions and novelty items.
  • Message board to share ideas.
  • Resources pages.

Cancer No 9Visit them on the web at CancerNo9.com
Learn more about Campaign for Tobacco-Free Kids

Tobacco Industry Puts Profits Before Kids in Defeating Oregon Ballot Initiative

Statement of William V. Corr, Executive Director, Campaign for Tobacco-Free Kids

Tobacco or Kids? Who has values?

Washington, Nov. 7 /PRNewswire-USNewswire/ — By telling $12 million worth of lies, the Philip Morris and R.J. Reynolds tobacco companies have again protected their profits at the expense of children.

By defeating a ballot initiative to increase Oregon’s cigarette tax and fund health care for children it is pretty evident where big tobacco stands.

The tobacco companies will profit by selling more cigarettes, while Oregonians will pay a terrible price with more kids addicted to tobacco, more lives lost and more kids without health care.

Philip Morris and R.J. Reynolds opposed this initiative because they know that increasing the cigarette tax is one of the most effective ways to reduce smoking, especially among children, and they also know that the public strongly supports increasing the cigarette tax.

These tobacco companies knew they couldn’t win by arguing against the cigarette tax increase, so they spent a record $12 million to change the subject and deceive the voters of Oregon. In fact, the tobacco companies made this election about anything but the cigarette tax increase, which is the one issue they truly cared about.

Throughout the campaign, media reports regularly exposed the industry’s deceptive tactics, including the creation of an industry-funded front group — Oregonians Against the Blank Check; RJR’s distribution of a mass-mailed letter that appeared to come from a first-grade teacher, but was mailed from the office of the company’s lobbyist; and false claims in TV ads.

The tobacco companies’ ads falsely claimed that the money raised would not be spent on children’s health care and manufactured controversy about amending the Oregon Constitution despite the fact it has similarly been amended many times (and the tobacco companies themselves have proposed constitutional amendments in other states).

The $12 million spent by Philip Morris and R.J. Reynolds more than doubled the previous record for an Oregon ballot initiative and was nearly four times what proponents of the initiative spent. Philip Morris and R.J. Reynolds should be held accountable for the high cost in health, lives and money that the people of Oregon will pay.

Because this measure was defeated, 29,000 more kids will become smokers, 13,000 lives will be lost to tobacco-caused disease, and Oregon will pay $662 million more in long-term health care costs. In addition, more than 100,000 deserving Oregon children will go without the health coverage Measure 50 would have provided.

Image of KidsThe Oregon outcome does not change the fact that the public strongly supports increasing tobacco taxes. National and state polls across the country show overwhelming support for tobacco tax increases — support that extends across party lines, from smokers and non-smokers alike, throughout
all regions.

Since Jan. 1, 2002, 44 states, Puerto Rico and the District of Columbia have increased their cigarette tax rates more than 75 times — more than doubling the national average cigarette tax from 43.4 cents to $1.09 a pack. Increasing federal and cigarette taxes remains one of the most effective ways to reduce smoking, especially among kids, and the public will continue to support it.

Source: Campaign for Tobacco-Free Kids

Light and Lucious: Cigarette Ads Marketing to Young Teen Girls and Women

“Camel No. 9 continues a long history starting in the 1920s of tobacco industry marketing that targets women and turns more young girls into smokers.

These marketing campaigns cynically equated smoking with independence, sophistication and beauty and preyed on the unique social pressures that women and girls face.

And Camel No. 9 is carrying on the shameful legacy of targeted marketing that lures young women and girls into a lifetime of addiction and disease.”

Carter Headrick
Director, Grassroots
Campaign for Tobacco-Free Kids

Camel No. 9 PackagesClick to view a Slideshow of Camel No. 9 Marketing Tactics and Tobacco Ads

Light and Lucious! Notice the Camel 9 cigarette ad with the girl that looks to be around 18 if that.

Marketing in Magazines: Vogue, Glamour, Cosmopolitan, Marie Claire and InStyle.

Even Direct Mail and Tons of Promotional Gifts