Tag Archives: big tobacco ads

Big Tobacco Gets Intimate with Girls and Women with Kiss Cigarettes

Sorry to say, but we are not making this stuff up.

We were researching internet statistics on how many women and men will not date a smoker. They are turned off by the awful ashtray taste and breath odor and wouldn’t think of kissing someone who repels them.

When googling the phrase “kiss a smoker,” we found listed among the top choices a web page advertising a brand of cigarettes completely designed to entice women and young girls to purchase them to become sexier. At first, I thought the title and description couldn’t be real. It had to be a spoof, right? NOT.

Big Tobacco’s Marketing Scheme

Another search lead me to a discount cigarette website selling this brand. The name: “Kiss.” The marketing copy was horrifying, and completely targeting young girls:

Kiss Brand CigarettesKiss cigarettes are produced under the supervision of the British “Innovation Tobacco Company” using the best tobaccos Virginia and Barley. “Innovation Tobacco Company” cooperates with world’s biggest suppliers, which guarantees high quality of all components of Kiss Menthol cigarettes. Discount Kiss cigarettes are created by the excellent cigarette’s foreign specialists.

Kiss cigarettes are manufactured under control of foreign cigarette specialists. Quality is executed at every technological stage level. The secret of the high-quality of Kiss cigarettes is in the balanced selection of discount cigarettes tobacco leaf, cultivated in various corners of the planet like Greece, Brazil, Argentine and Malawi. Kiss cigarettes blend trend—American blend—is the most popular and fashionable nowadays. Kiss Superslims cigarettes brand answers the girls’ wishes to be economic and offers a very reasonable price.

Kiss cigarettes are for those who feel young, bright, self-confident—and a bit crazy!

Innovative Tobacco Products Annual Report

Kiss CigaretteAgain, I can’t make this stuff up. Here is what it should say:

If you want to see who is getting rich at the expense of young girls and women’s health, check out > Innovative Tobacco Product’s annual report.

When Women and Girls Aren’t Pretty in Pink

This last month WHO, the World Health Organization focused more attention on tobacco ads that target women and girls.

Females represent a large market of potential new smokers, especially woman and young females in developing countries.

Take a look at many of the new Big Tobacco’s aggressive campaigns and ads. You will find them linked to fashion, entertainment, and even sports events. Marketing tactics don’t stop at ad campaigns. The latest package designs and the look and feel of many cigarettes are clearly made for “females only.”

“The industry’s market strategy is having its desired impact,” Douglas Bettcher, director of WHO’s tobacco free initiative, said at a news briefing. “More and more girls are starting to light up. This is a serious red flag.”

World No Tobacco Day Released Youth Smoking Survey

In the countries of Chile, Colombia, and Mexico as well as in Eastern Europe teenage girls who smoke is beginning to outnumber teenage male smokers.

Comparing 151 country’s numbers we find girls that are lighting up is now equaling male youth smokers who once dominated younger users.

Pretty in Pink, NOTThe low and middle income country’s tobacco campaigns often use very seductive ads that associate tobacco use with beauty and liberation. Pink is becoming a trendy, smoking fashion statement.

Pink Cigarettes & Fashion Pink Packaging

It doesn’t take a rocket scientist to realize five million people die every year from tobacco-related health problems caused from smoking or second-hand smoke exposure. Two of the three who die from second hand smoke related deaths are women.

Japan tobacco campaigns include pink packs of cigarettes and one cigarette maker in Egypt markets a cigarette pack that resembles a perfume container.

“The industry has studied what makes women tick in both the developed and developing countries,” said Adepeju Olukoya, of the WHO’s gender, women and health department.

Enticing Flavored Cigarettes

Flavored CigarettesAppealing to the market of emotional eaters, taste is another niche to hook new smokers.

The Black Devil Brand comes in an assortment of flavors and colors. Even the name implies you can do something “naughty” and get away with it.

The pink cigarettes are flavored with “Rose” which is one of the most appealing of fragrances in the world. The black package contains chocolate flavored death sticks, one of the most sought after tastes and foods.

By piggybacking on “Chocolate and Roses” the cigarettes mask the reality that their ingredients and harmful, toxic and can shorten one’s life. Praying on the emotions of young people to get them to pick up their first cigarette is a pretty disgusting tactic. Especially, since younger people are the least likely to contemplate mortality and the pain associated with prolonged health problems.

Most of us know how easy it is to become hooked on tobacco when the cigarettes are laced with ingredients that also stimulate the addictive centers in the brain.

Next we may see prescription drug manufacturers doing the same thing.

Reference:
(Editing by Michael Taylor) http://www.reuters.com/article/idUSLDE64R1Z420100528?type=marketsNews

Women’s Magazines Should ‘Drop’ Camel No. 9 Cigarette Ads

It is a “big disappointment” that R J Reynolds has “found an ally” in some women’s magazines, which have “sold out the well-being of their readers” by publishing Camel No. 9 cigarette advertisements, Rep. Lois Capps (D-Calif.) writes in a Washington Post opinion piece.

Reynolds in February launched the brand, which several public health organizations and women’s groups say are targeted at young women.

The company — in an effort to increase its market share among female smokers, who made up about 30% of Camel buyers — packaged the cigarettes in a “hot-pink fuchsia” and a “minty-green teal package” and advertised the brand with the slogan, “Light and Luscious.”

An ad campaign for the brand says the cigarettes are now “available in stiletto,” a longer, thinner cigarette.

Reynolds, which is working with the agencies Agent 16 and Gyro Worldwide, has placed ads in magazines — including Cosmopolitan, Flaunt, Glamour, Vogue, and W — and is distributing coupons and give-away packs at nightclubs (Kaiser Daily Women’s Health Policy Report

According to Capps, she and 40 other members of Congress wrote letters in June and August expressing their disappointment that 11 women’s magazines were running ads for Camel No. 9 cigarettes. Seven of the 11 magazines have responded, but “none has committed to dropping the ads,” Capps said.

Camel Lipstick Ad“No amount of pretty pink packaging can obscure the fact that lung cancer is the No. 1 cancer killer among American women,” Capps writes. She concludes that the magazines need to “drop these ads” because the “health of readers, America’s young women and girls, should be more important than the revenue derived from abetting the tobacco industry” (Washington Post)

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Read more about this topic atThe Washington Post

Light and Lucious: Cigarette Ads Marketing to Young Teen Girls and Women

“Camel No. 9 continues a long history starting in the 1920s of tobacco industry marketing that targets women and turns more young girls into smokers.

These marketing campaigns cynically equated smoking with independence, sophistication and beauty and preyed on the unique social pressures that women and girls face.

And Camel No. 9 is carrying on the shameful legacy of targeted marketing that lures young women and girls into a lifetime of addiction and disease.”

Carter Headrick
Director, Grassroots
Campaign for Tobacco-Free Kids

Camel No. 9 PackagesClick to view a Slideshow of Camel No. 9 Marketing Tactics and Tobacco Ads

Light and Lucious! Notice the Camel 9 cigarette ad with the girl that looks to be around 18 if that.

Marketing in Magazines: Vogue, Glamour, Cosmopolitan, Marie Claire and InStyle.

Even Direct Mail and Tons of Promotional Gifts