Tag Archives: anti-smoking organizations

Kick Butts Day(s) the Young People’s Great American Smoke Out

Quitting smoking is hard.

And the more help and support that we can give smokers to help them quit, the better off we all – men, women, children, dogs, cats, etc. will be.

March 24th was the 15th Annual Kick Butts day celebrated across the country.

Kids and young adults across the country will stand up to ask legislators to protect them from the tobacco industry. Protect them? The tobacco industry is not pulling teens and young adults out of their beds, homes or schools and telling them that they must smoke cigarettes or else.

Kick Butts Day – Are They Sending the Wrong Message?

toxic cigsThe way this Kick Butts Day is designed is open for discussion, because the creators of the day are pointing fingers at the legislators, the tobacco industry and everyone else except those that are currently smoking. Why should just legislators and the tobacco industry get all the blame? Yes, advertising campaigns that target youth is an indirect way to entice young adults to start smoking, but they didn’t force them …did they? Why are the creators of this day not also taking responsibility?

What if the Kick Butts Day focused more on getting teens and young adults to quit if they have started smoking and their friends rallying in support of them quitting. The day could commemorate the commitment to quitting, like a commitment to sobriety. The Kick Butts Day could be rallying around those that we know smoke and asking them to commit to quitting while also pointing them to support systems to help them.

What if we also celebrated those who have quit! Honoring them for taking responsibility for their life, health, and the impact smoking has on their loved ones. We could also remember  those we have lost to cigarette smoking.

Putting a Positive Spin on a Positive Effort

We have rehabs for alcohol, drugs, sex, gambling, perhaps we need more rehab centers offering innovative approaches to smoking cessation. And we don’t need rehab centers because if we can rally to vote, rally to fight for healthcare, then we can rally to help teens and young people quit on the Kick Butts Day.

So let’s take a step to help smokers stop. An educational and positive spin on this day could implemented, instead of just name calling, or what some might label as cry baby blaming and finger pointing at legislators and the tobacco industry. The Kick Butt Day creators could make this a day of positive action rather than a day of focusing on negative reaction.

A Different Approach

Let’s think about this a moment.

Kick Butts Day could be a rally cry one day each month of the year. One day a month could be a way to check in and hold accountable those who have made the commitment to quit smoking.

One day a month and if that is too much then one day every three months those that have committed to smoking will be obligated to answer to their peers, parents, friends, etc. as to what they are doing and if in fact they have quit.

Diaries should be kept on a daily basis so that the potential quitters are mindful of what they have promised to do and make note of the bad habits that keep them from fulfilling their commitment to quit smoking.

This would certainly be a morale booster for those who have quit and an example to peers and those who want to kick but have been afraid to try.

Kick Butts Day could create a movement to eradicate the need to smoke if we focus inwards instead of outwards.

notable references:

Georgia Kids ‘Kick Butts’ on March 24 – CNBC

On March 26 at Manteo High School in Manteo, students will hold a cigarette butt cleanup to determine if the tobacco-free campus policy is successful. …

STUDENTS at Joseph Priestley College tackled the effects of smoking in association with National No Smoking Day last week.

Tobacco Companies Target Young Female Smokers: Hot Pink Ladies-Only

We don’t see much of the Marlboro Man anymore, but what about the “Virginia Slims” woman? Everybody knows what happened to him – or them, two of whom died from lung cancer.

She, however, was never quite as iconic. But that doesn’t mean the tobacco companies don’t have a soft spot for women, especially the young ones, according to a new report released Wednesday.

Issued by the Campaign for Tobacco-Free Kids, the report alleges tobacco companies are trying to cultivate a generation of new users with fruity flavored cigarettes and marketing campaigns that target young people, including young women and girls.

In particular, the report takes issue with a recent R.J. Reynolds Tobacco Company campaign that it says is clearly designed to attract girls with hot pink product packaging, ladies-only nights at clubs and cutesy party giveaway bags containing cigarettes, berry-flavored lip gloss and cell phone “bling.”

David Howard, spokesman for the R.J. Reynolds Tobacco Company, said the Camel No. 9 marketing campaign is not about reaching young people. There are 20 million adult women smokers, Howard said, and 19 million of them smoke some brand other than Camel. Health organizations involved with the report, however, insist the ads cross the line against marketing tobacco products to youth. The report was released in collaboration with the American Lung Association, American Cancer Society and American Heart Association.

“It seems pretty clear that the ads were designed to appeal to young girls and 20-somethings,” said Ellen Vargyus, counsel for the American Legacy Foundation, an anti-smoking organization. “From [tobacco companies’] point of view, it’s sound marketing to do that. We know that 80 percent of smokers start before they’re 18.”

“In the days when tobacco companies were not so careful about what they said they used to call teens ‘replacement smokers,’” Vargyus said.

According to the American Heart Association, more than 178,000 women die from smoking-related diseases in a year. While death from uterine and stomach cancer has decreased in the last 70 years, lung cancer has surged among women, with an increase in incidence of almost 400 percent in the last 20 years.

The Camel No. 9 campaign caused quite a stir last fall. A group of 40 U.S. House members sent letters to 11 magazines calling on them to stop carrying the ads. The magazines, and their parent companies after them, either did not respond or refused.

Courtesy of Campaign for Tobacco-Free Kids.If the goal of the ads was to get cigarettes in the hands of young women and girls, tobacco companies chose the right style and place, said Rosemarie Conforti, a professor of media literacy and education at Southern Connecticut State University.

“In the age of age aspiration, there are many teen girls who are reading these magazines because they want to be older,” Conforti said. “Magazines, and they know this, are absolutely the manual on how to be a young woman.”

Conforti said the fashion layout especially is the kind of guide girls love. It tells you how to be sophisticated and fashion-forward in three simple steps, she said, and it shows you the lifestyle that goes along with it through the cigarette ad on the right.

“Obviously, the fourth implied step is: ‘And smoke,’” Conforti said.

As these kinds of ads define what it means to be a woman, Conforti said, they also establish a benchmark against which girls and women measure themselves, having a cumulative impact that is more about long-term effects on lifestyle and less about one particular product.

R.J. Reynolds has said it will not advertise in print magazines in 2008. The Camel No. 9 campaign, however, continues online and through other promotional materials that are given away at bar parties.

“The innocence mixed with the sophistication – the roses and the pink mixed with the black — it’s the two sides that every girl wants to be,” Conforti said. “Sweet and sexy, sweet and sexy, that’s what women hear over and over again. You can either be an angel or a whore, and we don’t have a lot of choices for what’s right down the middle.”

Source: Kahrin Deines, Medill Reports/Chicago

The Campaign for Tobacco-Free Launches CancerNo9.com

The Campaign for Tobacco-Free Kids has launched a new anti-Camel No. 9  web site.

Smokers can network through facebook and Myspace and share their stories and provide support for one another.

You can learn how to effectively communicate with the government to get them to reduce the appeal of cigarettes along with other important support and information.

Some other Features:

  • A petition asking editors of women’s magazines to stop running ALL cigarette ads.
  • Fact sheets about women, smoking and health.
  • Media coverage of Camel No. 9.
  • Image gallery of Camel No. 9 magazine ads, postcard promotions and novelty items.
  • Message board to share ideas.
  • Resources pages.

Cancer No 9Visit them on the web at CancerNo9.com
Learn more about Campaign for Tobacco-Free Kids