Women’s Magazines Should ‘Drop’ Camel No. 9 Cigarette Ads
It is a “big disappointment” that R J Reynolds has “found an ally” in some women’s magazines, which have “sold out the well-being of their readers” by publishing Camel No. 9 cigarette advertisements, Rep. Lois Capps (D-Calif.) writes in a Washington Post opinion piece.
Reynolds in February launched the brand, which several public health organizations and women’s groups say are targeted at young women.
The company — in an effort to increase its market share among female smokers, who made up about 30% of Camel buyers — packaged the cigarettes in a “hot-pink fuchsia” and a “minty-green teal package” and advertised the brand with the slogan, “Light and Luscious.”
An ad campaign for the brand says the cigarettes are now “available in stiletto,” a longer, thinner cigarette.
Reynolds, which is working with the agencies Agent 16 and Gyro Worldwide, has placed ads in magazines — including Cosmopolitan, Flaunt, Glamour, Vogue, and W — and is distributing coupons and give-away packs at nightclubs (Kaiser Daily Women’s Health Policy Report
According to Capps, she and 40 other members of Congress wrote letters in June and August expressing their disappointment that 11 women’s magazines were running ads for Camel No. 9 cigarettes. Seven of the 11 magazines have responded, but “none has committed to dropping the ads,” Capps said.
“No amount of pretty pink packaging can obscure the fact that lung cancer is the No. 1 cancer killer among American women,” Capps writes. She concludes that the magazines need to “drop these ads” because the “health of readers, America’s young women and girls, should be more important than the revenue derived from abetting the tobacco industry” (Washington Post)
All original news and articles at this site are Copyright by their respective owners.
Read more about this topic atThe Washington Post
Related Posts:
- Light and Lucious: Cigarette Ads Marketing to Young Teen Girls and Women
“Camel No. 9 continues a long history starting in the 1920s of tobacco industry marketing that targets women and turns... - Tobacco Companies Target Young Female Smokers: Hot Pink Ladies-Only
We don’t see much of the Marlboro Man anymore, but what about the “Virginia Slims” woman? Everybody knows what happened... - Camel Banks on Allure of No. 9
Curious smokers of both genders have been buying new cigarettes allegedly marketed toward women, while health advocates continue to bristle... - When Women and Girls Aren’t Pretty in Pink
This last month WHO, the World Health Organization focused more attention on tobacco ads that target women and girls. Females... - Family Friendly Sporting Events – No More Cigarette Ads
The New Tobacco Laws Are Now Rolling Out Last year’s Tobacco Control Act was crafted with prevention in mind targeting...
What do you think? Please enter your comments below.
| CiggyFree.com is © HeartCore Corporation 2004-2010