Ciggyfree Blog

It is a “big disappointment” that R.J. Reynolds has “found an ally” in some women’s magazines, which have “sold out the well-being of their readers” by publishing Camel No. 9 cigarette advertisements, Rep. Lois Capps (D-Calif.) writes in a Washington Post opinion piece (Capps, Washington Post, 10/12).

Reynolds in February launched the brand, which several public health organizations and women’s groups say are targeted at young women. The company — in an effort to increase its market share among female smokers, who made up about 30% of Camel buyers — packaged the cigarettes in a “hot-pink fuchsia” and a “minty-green teal package” and advertised the brand with the slogan, “Light and Luscious.” An ad campaign for the brand says the cigarettes are now “available in stiletto,” a longer, thinner cigarette.