Light and Lucious: Cigarette Ads Marketing to Young Teen Girls and Women
“Camel No. 9 continues a long history starting in the 1920s of tobacco industry marketing that targets women and turns more young girls into smokers.
These marketing campaigns cynically equated smoking with independence, sophistication and beauty and preyed on the unique social pressures that women and girls face.
And Camel No. 9 is carrying on the shameful legacy of targeted marketing that lures young women and girls into a lifetime of addiction and disease.”
Carter Headrick
Director, Grassroots
Campaign for Tobacco-Free Kids
Click to view a Slideshow of Camel No. 9 Marketing Tactics and Tobacco Ads
Light and Lucious! Notice the Camel 9 cigarette ad with the girl that looks to be around 18 if that.
Marketing in Magazines: Vogue, Glamour, Cosmopolitan, Marie Claire and InStyle.
Even Direct Mail and Tons of Promotional Gifts
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